Thursday, 6 April 2017

SEO for eCommerce websites. Complete online marketing guide for new businesses

As a ecommerce website owner you may find it confusing between doing SEO and promoting the website on the internet. Actually, you can do both in one marketing campaign. Today we will talk about how a new ecommerce website can get targeted website visitors and gain SEO ranking in the same time. 



SEO stands for search engine optimization and by saying search engine, most of us point at Google who owns 63.9% of the internet search market. But for many countries it may be just Google.

Let's get to the main point. What ecommerce store do you own. As example, we will take a baby dipper store that deliver products in the UK. The first thing we need to do is find out what people type in Google search to find products you sell on your website. For that, we can go to Google Adwords keyword tool. Make sure you select UK as location when searching for keywords. After you find keyword for the website and each product page, it's time for on page optimization. Here is a checklist for that:

1. Add keyword on page url, heading, title and description
2. Add keyword in meta title, description and keyword
3. Add keywords in all the product images
4. Create a video for each product if possible
5. Inter-link all the pages using right keyword
6. Make easy page navigation
7. Create sitemap and submit to all the major search engines
8. Add a blog to the main website where you can write about updates, new products and useful information
9. Add new contents to the blog every week
10. Setup Google, Yahoo and Bing webmaster account that will help to properly crawl the pages
11. Setup Google analytic to track visitors and learn more about the audience
12. Add button to all the social media profiles

Things not to do......

Don't overuse any keyword as it will detect your site as spam to Google search BOT. 

Now it's time for marketing works outside the website. The first thing we do is create profiles on all the major social media sites. This is where you will find your audience and even for SEO, social media plays a major role. I have observed better ranking of pages those do well in social media sites. 

Please see my article about how to promote your website on social media

Keep the social media profiles active and interact with people as much possible. The next thing we need to find is the influencers in your niche for your particular geographic location. Influencers can be anything from a social media page to a blog or forum who are talking about the same thing you are selling on your website. 

When you find some influencers, it will help you both in getting highly targeted visitors and ranking in search engines. Because search engine BOTs will look for recommendation from niche influencer pages to rank sites for a specific product keyword. 

There are many ways you can get links from them such as contributing contents or you can even offer commission on sale for the webmasters that will encourage them to do business with you. 

Ranking on search engines may take some time. So you need to relax and continue general promotion on the internet. Building too many backlinks in a short period of time can also result in penalty from search engines. 

Wednesday, 5 April 2017

A simple Amazon affiliate marketing plan to long term online success

Making money on the internet is not hard, but it's not easy either as it takes lots of hard work doing things. Are you motivated enough to put a good amount of time everyday to make your career on the internet? Let's look at a great opportunity that you can do from almost any country in the world.



Amazon.com is the largest online marketplace on the world wide web. I am sure you have some idea about purchasing items at Amazon, but did you know you can also join their affiliate program and make commission on sale for referring shoppers to Amazon website. There are many strategies and formulas out there to make money with Amazon affiliate program. I will discuss a very simple method that anyone can do as long you can write about new products.

You can start by creating a Facebook page in a particular niche that you are comfortable at writing. Depending on your knowledge there are endless topics to chose from. Take some time, browse Amazon.com for 2-3 days to find a perfect type of product. I suggest chose something matching your personal hobby. It will help you write a lot and enjoy the work in the same time. Some of the example topics are music, movies, books, useful items such as mobile phone, computer accessories, fashion, etc.

One thing you need to remember, not everything on the internet get spread the same way. Some topics may get huge attention on social media sites, when some may get very small attention from the crowd. Whatever you select, make sure it goes well with the vibe where you will be writing your blog posts. You can also consider starting a blog at Blogger, Wordpress, Tumblr, Livejournal and many more free blogging platforms.

After adding some good amount of contents you need to start promoting it. For a Facebook page, you can do that by making comment on related page post as page name and posting page posts in related groups in Facebook. Don't expect traffic and conversion after writing few articles and posting in some groups. To be successful you need to write at least 200 to 300 articles about different products with Amazon affiliate links and promote the blog or page at thousands of places, not just on Facebook. You can use related groups on other major social media sites, comment on blogs, post in related forums, make videos and post them on Youtube and other video sharing sites and even use paid advertisement once you have a good amount of contents and visitors.