Thursday, 6 April 2017

SEO for eCommerce websites. Complete online marketing guide for new businesses

As a ecommerce website owner you may find it confusing between doing SEO and promoting the website on the internet. Actually, you can do both in one marketing campaign. Today we will talk about how a new ecommerce website can get targeted website visitors and gain SEO ranking in the same time. 

SEO stands for search engine optimization and by saying search engine, most of us point at Google who owns 63.9% of the internet search market. But for many countries it may be just Google.

Let's get to the main point. What ecommerce store do you own. As example, we will take a baby dipper store that deliver products in the UK. The first thing we need to do is find out what people type in Google search to find products you sell on your website. For that, we can go to Google Adwords keyword tool. Make sure you select UK as location when searching for keywords. After you find keyword for the website and each product page, it's time for on page optimization. Here is a checklist for that:

1. Add keyword on page url, heading, title and description
2. Add keyword in meta title, description and keyword
3. Add keywords in all the product images
4. Create a video for each product if possible
5. Inter-link all the pages using right keyword
6. Make easy page navigation
7. Create sitemap and submit to all the major search engines
8. Add a blog to the main website where you can write about updates, new products and useful information
9. Add new contents to the blog every week
10. Setup Google, Yahoo and Bing webmaster account that will help to properly crawl the pages
11. Setup Google analytic to track visitors and learn more about the audience
12. Add button to all the social media profiles

Things not to do......

Don't overuse any keyword as it will detect your site as spam to Google search BOT. 

Now it's time for marketing works outside the website. The first thing we do is create profiles on all the major social media sites. This is where you will find your audience and even for SEO, social media plays a major role. I have observed better ranking of pages those do well in social media sites. 

Please see my article about how to promote your website on social media

Keep the social media profiles active and interact with people as much possible. The next thing we need to find is the influencers in your niche for your particular geographic location. Influencers can be anything from a social media page to a blog or forum who are talking about the same thing you are selling on your website. 

When you find some influencers, it will help you both in getting highly targeted visitors and ranking in search engines. Because search engine BOTs will look for recommendation from niche influencer pages to rank sites for a specific product keyword. 

There are many ways you can get links from them such as contributing contents or you can even offer commission on sale for the webmasters that will encourage them to do business with you. 

Ranking on search engines may take some time. So you need to relax and continue general promotion on the internet. Building too many backlinks in a short period of time can also result in penalty from search engines. 


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