Monday, 2 January 2017

How to use social media for offline small business marketing

What type of small business do you own? There are many ways to promote a small business using the social media sites depending on what kind of product or service you are offering. If you are an online business you already have a good idea about how to promote a small business using social media sites. But for the offline businesses we will discuss few markets that will give you a clear picture about how things work.

Local Shoe shop in East London

You have a great shoe store located in East London. Now you want people in your area to know about it. Here are the steps:

Create a website and a Facebook page
Upload your products (photo, description of each shoe)

Now I know it sounds like a lot of work. But if you want to get real attention of people you have to put some efforts to it. Here are the rest of the steps:

Create some special offer deals
Link all of your Facebook page posts to specific products on your website with detail information
Make sure on your Facebook page post, you invite people to visit your shop to buy the product
Boost post using Facebook advertising 
Use a budget of $200 to start with 
Select proper demographic option before making your ads live

Using the demographic option of Facebook you can chose to show the ads to the people who lives in East London. You can also add age, education, job, business owners, etc. It's ridiculously amazing how you can chose to reach the people you want in your own area. 

If you own a different business you can apply the same method of targeting. Just be creative with your products. For example, a restaurant owner can create a Facebook post with special offer of free starter with any main meal and dessert and show this post to everyone living in a specific area. This is much better than old school leaflet distribution. A very cost effective method to reach the maximum number of people in a short period of time. 

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